Stridex
This article was originally published in The Tan Sheet
Executive Summary
Self-Activated Anti-Bacterial Foaming Wash with triclosan 1% promoted via FSI distributed May 16 with coupon for $1 off the $5.49 SRP. Blistex shipped the liquid-to-foam product in January. Print ads are running in Teen People, Teen, YM and Jump. A print ad says the blue fluid "goes from liquid to foam. You go to clean and refreshed." The product's "soothing aloe and natural extracts takes you way beyond clean...to leave your face feeling cool and refreshed like never before." A TV ad shows a young woman using the product while a "God-like" voice says the product leaves skin feeling "kissed by a summer breeze" and "caressed by an angel's wing." The girl interrupts: "How 'bout 'it feels great?'" The voice responds: "OK...That works." The tagline for the product is "A new kind of clean"