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Consumer OTC Drugs

J&J launching supplements

This article was originally published in The Tan Sheet

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Executive Summary

Healthy Woman line from Personal Products Company division of J&J debuting in June. Soy Menopause formula will sell for $18.99 for 28-count package; Bone Health will sell for about $5.99-$7.49 for 60-count and $10.49-$12.99 for 120-count. The two products will retail at food, drug and mass merchandise outlets. TV and print ads are planned. The PPC division markets J&J's Monistat and Uristat OTC feminine care products

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