BroccoSprouts Positioned As Dietary Supplement With Antioxidant Properties
This article was originally published in The Tan Sheet
Executive Summary
BroccoSprouts, a new broccoli sprout product, is being introduced as a dietary supplement with 20 times more of the antioxidant sulforaphane than is found in regular broccoli. The produce item from Brassica Protection Products was developed by scientists at Johns Hopkins University Medical School and is marketed through a joint venture with Sholl Group, a licensee of Pillsbury's Green Giant Fresh subsidiary.