Colgate Dedicating $100 Mil. To Total Fresh Stripe Ad Campaign
This article was originally published in The Tan Sheet
Executive Summary
Colgate-Palmolive is launching Colgate Total Fresh Stripe toothpaste with a $100 mil. introductory ad campaign that broke the week of April 19. The product was on shelves April 1 ("The Tan Sheet" Jan. 4, p. 5).