Enamelon To Modify Cola Reference In Tooth "Demineralization" Depiction
This article was originally published in The Tan Sheet
Executive Summary
Enamelon plans to modify or discontinue a reference to "'cola beverage' as the source of the damage" shown in the "before" depiction of demineralized tooth enamel in future advertising, the company says in the National Advertising Division of the Council of Better Business Bureaus NAD Care Report released March 15.