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Consumer OTC Drugs

Acutrim diet gum

This article was originally published in The Tan Sheet

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Executive Summary

TV ad for the new diet aid formulation portrays a woman reaching for Acutrim gum instead of snacking at work and home. A jingle for the spot says, "Stop that snacking, lose the weight." Heritage Consumer Products introduced the gum in December ("The Tan Sheet" Dec. 1, 1998, In Brief). Gum Tech International manufactures the product. Brookfield, Conn.-based Heritage acquired the brand from Novartis in 1997 ("The Tan Sheet" Sept. 1, 1997, p. 7)

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