Enamelon
This article was originally published in The Tan Sheet
Executive Summary
Kim Hardingham appointed President and COO, firm announces Feb. 19. Hardingham most recently was both general manager of Personal Care Products and managing director of International Consumer Products at Church & Dwight, where he oversaw the launch of the Arm & Hammer Dental Care product line. Enamelon's sales for the fourth quarter and year ended Dec. 31 were $5.3 mil. and $14.3 mil., respectively; revenues for the year-ago periods, resulting from "test market activities," were negligible and were "treated as a reduction in marketing expenses." The company reported a loss of $5.5 mil. for the quarter and $29.1 mil. for the year. Enamelon will be launching its new Enamelon Calcium Whitening System nationally in the second quarter ("The Tan Sheet" Jan. 18, In Brief)