Hawaiian Tropic Color Splash Diving Nose First Into Kids' Scented Sun Care
This article was originally published in The Tan Sheet
Executive Summary
Hawaiian Tropic Color Splash scented sunblocks are targeted at both children and parents in an effort to build brand exposure and increase the company's market share, which was 8.7% as of June 1998, Ormond Beach, Fla.-based Tanning Research Labs said. TRL also is repackaging several of the brand's existing products to boost its share.