CVS
This article was originally published in The Tan Sheet
Executive Summary
Lawrence Zigerelli to exec VP-corporate development, responsible for electronic commerce, database marketing and evaluation of strategic marketing opportunities. He reports to CVS President and CEO Thomas Ryan and has joined the chain's executive committee. Zigerelli joins CVS from Procter & Gamble, where he most recently was VP and general manager, Food and Beverage-Latin America. Zigerelli also played a large role in developing P&G's marketing strategy for OTCs and personal care products