Claritin DTC Ad Spend Totals $148 Mil. In Recent 12 Months - Scott-Levin
This article was originally published in The Tan Sheet
Executive Summary
Schering-Plough spent $148 mil. on direct-to-consumer advertising for its market-leading prescription allergy drug Claritin in the 12 months ended September, according to data from the market research firm Scott-Levin.