March Of Dimes TV Ad Kicks Off New Education Campaign
This article was originally published in The Tan Sheet
Executive Summary
The March of Dimes will launch a new advertising campaign with 15- and 30-second television spots expected to break early next year. The ads are part of a three-year, $10 mil. education campaign announced in August to reduce serious birth defects caused by insufficient folic acid intake by mothers ("The Tan Sheet" Aug. 31, p. 8).