Excedrin Migraine
This article was originally published in The Tan Sheet
Executive Summary
Is recipient of the National Wholesale Druggists Association Drug Industry Annual NWDA Awards Oct. 30. The DIANA went to Bristol-Myers Squibb's Excedrin Migraine as "Best New Product Introduction and/or Product Promotion" of an OTC. Merit finalists for "Best Overall Consumer Products Manufacturer" with sales to drug wholesalers of $10 mil. or more included Lifescan and Novartis Consumer Healthcare