Chem International
This article was originally published in The Tan Sheet
Executive Summary
New York Knicks basketball player Allen Houston to be the spokesman for the company's Vitality Medicine line of dietary supplements. Hillside, N.J.-based Chem International plans to start marketing the power forward as its spokesman through TV, radio and print ads in the near future. The company also may include an ad in the New Knicks basketball program, Chem International notes. The Vitality line includes six pycnogenol products