Quigley's Cold-Eeze
This article was originally published in The Tan Sheet
Executive Summary
Line extensions to include sugar-free Cold-Eeze and a "one- day dosage" package containing six lozenges. The company plans to market sugar-free Cold-Eeze in a 30-minute television infomercial this fall appealing to diabetics and other consumers concerned with sugar intake. Quigley will begin to market its "one-day dosage" package during the third quarter...