Mentadent Crystal Ice toothpaste launching with $20 mil.- plus TV, Internet ad support.
This article was originally published in The Tan Sheet
Executive Summary
MENTADENT CRYSTAL ICE $20 MIL.-PLUS AD CAMPAIGN FOR TV, INTERNET begins Oct. 1 for the new toothpaste from Chesebrough- Ponds. Said to "whiten teeth," and provide "long lasting fresh breath," Mentadent Crystal Ice and is the fourth addition to the five-year-old baking soda and hydrogen peroxide dentifrice line. The line extension is shipping now to retail shelves. Ads are being designed by Ammirati Puris Lintas, New York City.