Bayer launching One-A-Day Specialized Supplements with herbal ingredients.
This article was originally published in The Tan Sheet
Executive Summary
BAYER TAKING ONE-A-DAY TO HERBALS MARKET with a line of eight combination herbal/vitamin products. One-A-Day Specialized Supplements are scheduled to reach store shelves in September. Designed to "address specific consumer health needs," the products will begin shipping in mid-August.