Triaminic Severe Cold and Flu
This article was originally published in The Tan Sheet
Executive Summary
Four-ingredient analgesic/cough/cold line extension being introduced for the cough/cold season, backed by TV, print and FSI advertising. The bubble gum-colored and -flavored syrup contains acetaminophen, dextromethorphan, pseudoephedrine and chlorpheniramine; it will be priced in line with other category products. Novartis also plans to introduce a Triaminic product this year that employs Cima Labs' Orasolv fast-dissolving dosage technology. The technology is used in Bristol-Myers Squibb's Tempra pediatric acetaminophen analgesic...