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Triaminic Severe Cold and Flu

This article was originally published in The Tan Sheet

Executive Summary

Four-ingredient analgesic/cough/cold line extension being introduced for the cough/cold season, backed by TV, print and FSI advertising. The bubble gum-colored and -flavored syrup contains acetaminophen, dextromethorphan, pseudoephedrine and chlorpheniramine; it will be priced in line with other category products. Novartis also plans to introduce a Triaminic product this year that employs Cima Labs' Orasolv fast-dissolving dosage technology. The technology is used in Bristol-Myers Squibb's Tempra pediatric acetaminophen analgesic...

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