LecTec, Becton Dickinson to introduce new external analgesic patches in fall.
This article was originally published in The Tan Sheet
Executive Summary
LECTEC THERAPATCH RELAUNCH SLATED FOR SEPTEMBER will target the product to a broader range of consumers, the medical device company said. The plans for the relaunch come after LecTec's agreement with Minneapolis, Minn.-based CNS, which had exclusive retail distribution rights, ended June 30 ("The Tan Sheet" July 6, In Brief). Breathe Right nasal strips marketer CNS, which launched the product in January 1997, said the product did not fit with its strategic goals ("The Tan Sheet" Jan. 27, 1997, p. 10).