GNC to license enhanced folate from BASF, plans education efforts for creatine.
This article was originally published in The Tan Sheet
Executive Summary
GNC ENHANCED FOLATE SUPPLEMENT UNDER LICENSE WITH BASF is expected to be introduced in the early fall. General Nutrition Companies will begin selling 400 mcg tablets of methyltetrahydrofolate (5-MTHF) in September or October. The product, a refined version of folic acid, will not make any specific structure/function claims, although labeling will state 5-MTHF has greater bioavailability than traditional folate (vitamin B12). The new GNC supplement will be sold as a stand- alone product in 30-count tablets.