IvyBlock mass merchandiser dollar share reaches 17.4% through mid-March.
This article was originally published in The Tan Sheet
Executive Summary
IVYBLOCK MASS MERCHANDISER DOLLAR SHARE REACHES 17.4% in the 52 weeks ended March 14, according to A.C. Nielsen data released by IvyBlock marketer EnviroDerm Pharmaceuticals. Approximately one year after its introduction to drug and mass outlets in March 1997, IvyBlock registered sales of $1.1 mil. in mass merchandisers and ranked second in the $6.2 mil. poison ivy treatment/prevention market in that class of trade.