Pharmacist-patient counseling could balance effect of DTC ads, policy group suggests.
This article was originally published in The Tan Sheet
Executive Summary
PHARMACIST COUNSELING COULD HELP BALANCE DTC ADS, POLICY GROUP, the National Health Policy Forum, suggests in a background paper on direct-to-consumer broadcast advertising issues being circulated on Capitol Hill. As DTC advertising fuels patient demand for drugs, increased pharmacist counseling could provide the supplementary information necessary to reduce adverse events and ensure compliance, NHPF maintains.