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This article was originally published in The Tan Sheet
Procter & Gamble spending $3 mil. from April to June on digital advertising efforts. "The Web has the potential to be a dramatically more effective way" to communicate, the company says. Over 80% of the ads the firm is placing "include daughter windows, sideframes, push-advertisements and interstitials." Nine of the company's brands including Crest and Scope are now featured on alternative media outlets...
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