DTC ads could attract political attention, APCO's Pines cautions.
This article was originally published in The Tan Sheet
Executive Summary
DTC ADS ON TV COULD BECOME POLITICALLY VULNERABLE, APCO's PINES warned at the Ohio Pharmaceutical Seminar in Columbus in April. APCO Associates President-Regulatory Affairs Wayne Pines argued that "at some point," direct-to-consumer TV ads are "going to become a political issue," noting that FDA's draft guidance on broadcast ads initially avoided political attention by being issued in August when Congress was not in session ("The Tan Sheet" Aug. 11, 1997, p. 1).