Chattem supporting Harmonex supplement launch with $20 mil. ad/promo spend.
This article was originally published in The Tan Sheet
Executive Summary
CHATTEM SUPPORTING HARMONEX SUPPLEMENT LAUNCH WITH $20 MIL. advertising and promotional budget, including television ads slated to begin May 11 following the May 4 launch of radio advertising, the company said. Chattem began shipping the new St. John's wort/Siberian ginseng dietary supplement product for emotional and physical well-being in early February under the Sunsource label ("The Tan Sheet" Feb. 2, p. 11).