Trojan Shared Sensation
This article was originally published in The Tan Sheet
Executive Summary
Carter-Wallace condom line extension hitting shelves in late April; the condom has "alternating rows of bumps and ridges designed to please her, and a flared design that's roomy at the tip for him," C-W says. The company expects the Shared Sensation name to appeal to women, who increasingly are the purchasers of condoms. Twelve-unit cartons in both lubricated and spermicidally lubricated versions are $7.99 and $8.99 at retail, respectively. Carter-Wallace plans to promote the brand through national radio campaigns featuring the "Trojan Man" character, as well as special local market events, Internet advertising and sampling though the company's Web site: (www.trojancondoms.com). Trojan owns 60% of the condom market share, C-W says...