Aquafresh Whitening TV ad comparison to Colgate regular toothpaste acceptable to NAD.
This article was originally published in The Tan Sheet
Executive Summary
AQUAFRESH WHITENING TV AD COMPARISON TO COLGATE REGULAR toothpaste in a SmithKline Beecham campaign is acceptable to the National Advertising Division of the Council of Better Business Bureaus because the object of the comparison is clearly identified. In a decision announced April 7, NAD says "comparing Aquafresh Whitening to Colgate Great Regular Flavor is permissible, even though Colgate has a whitening toothpaste which may whiten as well or even better than Aquafresh Whitening." The campaign began this year.