SmithKline Beecham Aquafresh 22% U.S. sales gain drives brand sales up 28%.
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE AQUAFRESH 22% U.S. SALES GAIN DRIVES BRAND SALES TO $499 MIL. worldwide in 1997, a 28% increase, SmithKline Beecham announced Feb. 17. The gains were "driven by the strong performance of toothbrushes (such as the Flex brand) and whitening toothpastes," SB noted. Aquafresh sales rose 26% in Europe for the year and 62% in international markets excluding the U.S. Aquafresh Whitening toothpaste was introduced in the U.S. in early 1995.