In Brief: Cold-Eeze in Canada
This article was originally published in The Tan Sheet
Executive Summary
Cold-Eeze in Canada: Genpharm, a subsidiary of Darmstadt, Germany-based Merck KGaA, obtains exclusive rights to market Quigley's Cold-Eeze zinc lozenge in Canada, Quigley announces Feb. 17. Cold-Eeze leads the zinc lozenge category in the U.S., according to the company, generating sales of $41 mil. through the first nine months of 1997...