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Consumer OTC Drugs

Pharmaton Ginsana, Vitasana new national TV ads breaking; print ads to follow in April.

This article was originally published in The Tan Sheet

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Executive Summary

PHARMATON GINSANA, VITASANA NEW TV AD CAMPAIGN BREAKING Feb. 17 nationally in syndication, cable and local spots. Created by North Wood-bridge, N.J.-based The Sawtooth Group, the slice-of-life ads for the ginseng-containing dietary supplements feature both 30- and 15-second spots. A consumer print campaign will begin in April, with spreads running in publications including American Health, Family Circle, Fitness, Health, McCalls, People and Reader's Digest.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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