In Brief: Weider "fitnessonline" Web site
This article was originally published in The Tan Sheet
Executive Summary
Weider "fitnessonline" Web site: Relaunched with a "Marketplace" area that "caters to small and medium-sized businesses," providing a presence on the Web starting at $10,000 for one year. The site generates 2 mil. impressions per month, Weider says. Besides selling "food/nutrition" products, the shopping area of the site includes marketers of equipment/accessories, business opportunities, apparel, grooming/bath, household and education. Editorial content on the site includes segments on lifestyle, nutrition and training as well as articles from magazines such as Men's Fitness, Shape, Fit Pregnancy and Prime Health...