In Brief: Jason Purely Fresh
This article was originally published in The Tan Sheet
Executive Summary
Jason Purely Fresh: Instant Anti-Bacterial hand care products "kill germs in 20 seconds" while conditioning skin, Culver City, Calif.-based Jason Natural Products says. Purely Fresh hand gel and hand lotion are being distributed to 9,000 health food stores, such as GNC and Whole Foods. Anti-Bacterial Hand Sanitizing gel is formulated with natural corn grain alcohol to "destroy bacteria," while protecting skin with rosemary and thyme essential oils. Anti-Bacterial Hand Sanitizing lotion contains moisturizing vitamins as well as herbs and botanicals. The firm will run print ads in publications such as Esquire, GQ and Men's Health from May to June and September to November. Both products are available in a 12 oz. pump bottle, 4 oz. spray and 1 oz. spray...