GenDerm will reuse Pentrax shampoo coal tar concentration claim following NAD review.
This article was originally published in The Tan Sheet
Executive Summary
GENDERM PENTRAX SHAMPOO COAL TAR CONCENTRATION CLAIMS will be altered to become "more consistent with the coal tar specifications articulated in the FDA final monograph" for over-the-counter use of drug products for dandruff, psoriasis and seborrheic dermatitis, the company resolved in the December NAD Case Reports. The National Advertising Division of the Council of Better Business Bureaus reviewed GenDerm's Internet and print ads for Pentrax Extra Strength Shampoo at the request of Neutrogena, which makes a competing product, Neutrogena T/Gel. NAD recommended that GenDerm modify its advertising.