McNeil relabeled Children's Tylenol to be launched in early 1998; Be SAFE campaign starts.
This article was originally published in The Tan Sheet
Executive Summary
McNEIL "BE SAFE" WITH CHILDREN's OTCs MATERIALS GOING OUT TO 95,000 child care professionals. The J&J company's "Be SAFE" consumer education program is an "expansion of [McNeil's] KidCare bilingual consumer-education program designed to inform parents about the safe use of children's over-the-counter medications," the marketer of Children's Tylenol announced Dec. 10.