CNS Breathe Right new ad campaign repositions strips as better sleep aids.
This article was originally published in The Tan Sheet
Executive Summary
CNS BREATHE RIGHT $10 MIL. TV ADVERTISING CAMPAIGN AIRING now with the new tagline "Breathe Right. Sleep Tight." Introduced the week of Nov. 3, the two 30-second spots will run through February on network and cable channels. CNS said it will spend more than $10 mil. over the next four months on the two commercials. Accompanying print ads will begin in January in 19 national magazines.