Warner-Lambert unified sales force system has created a "single face" for retail customers.
This article was originally published in The Tan Sheet
Executive Summary
WARNER-LAMBERT UNIFIED RETAIL MERCHANDISING SALES FORCE has had approximately nine months of experience with the restructuring sales system instituted by the company in March. Under the revised sales structure, a unified sales force handles all consumer goods for the company, including consumer health care, Adams confectionery and the razors and blades business, through a retail sales force of approximately 250.