SmithKline Aquafresh sales jump 28% to $129 mil., brushed up by whitening toothpaste.
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE AQUAFRESH REVENUES JUMP 28% TO $129 MIL. WORLDWIDE in the third quarter, paced by the "strong performance" of whitening toothpaste line extensions and toothbrushes, SmithKline Beecham reported Oct. 21. Aquafresh Whitening was introduced in the U.S. in 1995. Oral care product sales as a whole were $230 mil., up 15% for the quarter. With a cash share of 18.7%, SB remained the number one oral health care company in western Europe, the company noted.