In Brief: OTC smoking cessation products
This article was originally published in The Tan Sheet
Executive Summary
OTC smoking cessation products: The Rx-to-OTC switches of SmithKline Beecham's Nicoderm CQ patch and Nicorette gum led to a 66% decline in the number of prescriptions for smoking cessation items to 69,000 in July, according to data from Scott-Levin. The Rx smoking cessation market was down 73% to $70 mil. during the year ended July 31, the firm notes...