Pharmaton Venastat leg health dietary supplement to receive $12 mil. in ad support.
This article was originally published in The Tan Sheet
Executive Summary
PHARMATON VENASTAT "LEG HEALTH" SUPPLEMENT DEBUTING OCT. 14 nationally in food, drug and mass merchandise outlets, for an average retail price of $9.99 for a 15-day supply. The standardized horse chestnut seed extract-containing dietary supplement from Ridgefield, Conn.-based Pharmaton Natural Health Products will be advertised beginning "as early as December" with a light flight of print and television spots, moving to a broader program of TV and full-page print ad support in January, the company said. The ad budget for Venastat will be approximately $12 mil. Pharmaton is a subsidiary of the German pharmaceutical firm Boehringer Ingelheim.