In Brief: McNeil
This article was originally published in The Tan Sheet
Executive Summary
McNeil: Shipping Children's Tylenol Sinus, containing acetaminophen and pseudoephedrine, and Children's Tylenol Allergy-D, with acetaminophen, diphenhydramine and pseudoephedrine, the J&J company announces Oct. 9. Children's Tylenol Sinus is the first sinus product specifically formulated for children; and Children's Tylenol Allergy-D is the first pediatric allergy product to combine an antihistamine with a decongestant and analgesic, according to McNeil. Both products will be supported by a major advertising campaign including print and TV ads, the company reports...