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This article was originally published in The Tan Sheet
Novartis' Perdiem: TV, radio and print ads for "100% natural" psyllium-containing laxative line to break in late September. The laxative brand is slated to receive expanded marketing efforts. Under Novartis Consumer Health's recent ad agency reassignments, New York City-based Grey Advertising will handle the Perdiem account ("The Tan Sheet" June 9, p. 6)...
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