Mentholatum new U.S. president Russell will oversee Menthacin EZ debut, new facilities.
This article was originally published in The Tan Sheet
Executive Summary
MENTHOLATUM MENTHACIN EZ CAPSAICIN LOTION DEBUTING in a "leakproof" bottle with a "pump-activated pistol grip handle." The topical analgesic will retail for about $9. The arthritis pain formula is a line extension to the company's "deep heating" Menthacin ointment. Menthacin EZ contains the same concentration of active ingredients -- 4% menthol and .025% capsaicin -- as the ointment product. The lotion's introduction adds to a growing number of topical capsaicin preparations for the pain of arthritis ("The Tan Sheet" March 24, p. 21).