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Consumer OTC Drugs

Natural Products Council to begin "health food chic" inaugural ad campaign in January.

This article was originally published in The Tan Sheet

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Executive Summary

NATURAL PRODUCTS COUNCIL "HEALTH FOOD CHIC" ADS PLANNED for debut in January, National Nutritional Foods Association Executive Director Michael Ford said during NNFA's Marketplace '97 conference held in Las Vegas July 13-16. The nascent public awareness council's inaugural advertising campaign is being designed to promote dietary supplements as "a part of the modern healthy lifestyle, emphasizing the `health food chic' phenomenon," a message "yet to be capitalized upon...in the appropriate way," Ford said.

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