Pfizer Visine A.C. best allergy relief claims draw Bausch & Lomb suit settled out of court.
This article was originally published in The Tan Sheet
Executive Summary
PFIZER VISINE A.C. "BEST COMPREHENSIVE ALLERGY RELIEF AGENT" CLAIMS cited by Bausch & Lomb in a June 4 complaint filed in Rochester, N.Y. federal court that charged Pfizer with misrepresenting the OTC eye drops in advertisements. B&L took issue with the ad claim, "No eye drop relieves the irritation from pollen, ragweed and dust faster, giving you 100% of the relief you need." Pfizer stopped the TV ad June 15, saying the ad flight ended as previously scheduled. Pfizer and B&L announced an out-of-court settlement July 2.