Carter-Wallace Arrid XX Ultra Clear backed with $15 mil. introductory ad budget.
This article was originally published in The Tan Sheet
Executive Summary
CARTER-WALLACE ARRID XX ULTRA CLEAR $15 MIL. AD BUDGET is supporting the introduction of the latest extension to the company's antiperspirant/deodorant line. Carter-Wallace launched Arrid Ultra Clear spray and solid in the spring and the products are now widely available. Advertising begins in July, with "broadly distributed high-value coupons and sampling" planned, the company said.