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IVC planning to spend $12 mil. to advertise Fields of Nature supplement line extensions.

This article was originally published in The Tan Sheet

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Executive Summary

IVC INDUSTRIES EXTENDING FIELDS OF NATURE SUPPLEMENTS LINE with a group of six "benefit-oriented" products offering "natural advantages," the firm stated. Shipping to chain drug, food and mass market outlets beginning Sept. 1, the new supplements are claimed to have a positive effect on energy, "physical...and mental vitality," menopause, metabolism and the prostate. The 30-count products will have suggested retail prices of $12.99-$14.99.

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