NACDS Marketplace In Brief: Private label Purell
This article was originally published in The Tan Sheet
Executive Summary
Private label Purell: "Instant Hand Sanitizer" alcohol gel being launched by both Allegan, Mich.-based Perrigo and by Seffner, Fla.-based Diamond Products. Both private label companies expect the product to be priced at about 25%-40% less than GOJO Industries' branded product, which retails for $5-$6. Diamond will launch both 2 oz. and 8 oz. SKUs, and may offer 12 oz. or 16 oz. bottles as well, the company reports...