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Consumer OTC Drugs

McNeil co-sponsored Arthritis Foundation fund-raising TV program airing.

This article was originally published in The Tan Sheet

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Executive Summary

McNEIL CO-SPONSORED ARTHRITIS FOUNDATION EDUCATIONAL TV FUND-RAISER SEGMENT debuted nationally on June 14. The 30-minute spot is expected to be televised on cable stations such as the Learning Channel, the Nostalgia Channel, the Odyssey Channel and on network affiliates until July 4. The spot aired in Atlanta and Philadelphia test markets June 10-11. The Atlanta-based non-profit Arthritis Foundation has replaced its annual spring telethon with the half-hour program, which is sponsored by Johnson & Johnson's McNeil Consumer Products, MCI Communications and HealthSouth outpatient services.

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