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This article was originally published in The Tan Sheet
P&U's PediaCare, Micatin: W.B. Doner named as ad agency of record for the two brands acquired from McNeil Consumer Products the week of June 2, P&U announces June 9. Doner will handle strategic planning, media services, creative, print and broadcast advertising for PediaCare pediatric cough/cold and flu products and Micatin anti-fungal for athlete's foot...
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