Perdiem assigned to Grey Advertising in Novartis Consumer Health agency reassignments.
This article was originally published in The Tan Sheet
Executive Summary
PERDIEM ASSIGNED TO GREY ADVERTISING IN NOVARTIS AD AGENCY REASSIGNMENT that puts most of Novartis Consumer Health's GI/stomach remedy products with a single agency. Consumer advertising for the Perdiem laxative brand was previously handled by the New York City-based Seiden Group. Under the agency shifts announced June 2, Grey Advertising is responsible for Ex-Lax and Dulcolax laxatives, and Maalox antacid and anti-diarrheal products in addition to Perdiem. Grey formerly handled only Ex-Lax and Maalox.