In Brief: Vagistat-1
This article was originally published in The Tan Sheet
Executive Summary
Vagistat-1: Bristol-Myers Squibb launches 30-second television campaign for the one-dose 6.5% tioconazole vaginal yeast infection treatment May 12 featuring the tagline; "One real victory for women." One scene features a row of seven blocks representing for seven-day treatments; three blocks, representing three-day treatments, then are placed atop the seven. Finally, the three blocks are topped by one, which morphs into a box of Vagistat-1. The campaign is being handled by BDDP, a division of Wells Rich Greene. The product began shipping shortly after its approval by FDA on Feb. 11 ("The Tan Sheet" Feb. 17, p. 1)...